Indian TikTok Alternatives Have Poor User Engagement Rate
Livemint, as per research firm KalaGato’s report says, Indian short-video apps like Chingari, Mitron, Roposo, and Sharechat are yet to catch up with TikTok’s standards. Ever since the Indian government banned TikTok citing security reasons, many native apps have raced up to acquire the highly popular space. Homemade apps like Sharechat, Roposo, Mitron, and Chingari have gained hundreds of thousands of unique users in just two days, after the TikTok was banned ok June 29th. Yet, these apps still lack the user engagement that made TikTok rich. As per the report, Sharechat and Roposo have gained maximum, unique users, in just 48 hours of TikTok’s ban, followed by Chingari and Mitron. TikTok’s unique userbase, on the other hand, has dropped from 32.2% to 10.5% on July 1st, which had about 40% of the unique users share in May this year. KalaGato says though few users have shifted to TikTok mobile emulators to continue the app, it’s still down and off. But, what’s good for TikTok is the loyal userbase it maintained. TikTok users are most likely to jump back when then lift bans. Apart from unique users, the report also tells that user engagement metrics like the daily sessions and open rates are so poor for Indian alternatives. TikTok has a daily session (time spent on app per day) range of 45-50 minutes a day, and open rates (app opening frequency per day) of 9-12 times a day till June 29th. On the other hand, Sharechat and Roposo have 8.7 and 6 times a day open rates. Also, 22.1 and 14.5 minutes a day of session times. These two are followed by Chingari and Mitron with over 4 times a day open rates and 5.3 and 7.7 minutes spent on app respectively. Via: Livemint
