For example, if you see a Twitter account you don’t follow on your feed, it is nothing, just Twitter making efforts to help you discover conversations and accounts that interest you the most. The suggested tweets are based on the personalized actions taken by the users on the platform. On its official blog by Twitter, it has been mentioned that the recommendations are designed to enrich the user’s experience, and the more you know about them, the better they can be. In simple terms, it can be said that Twitter will show you recommendations on the basis of the interests that you have mentioned on Twitter and the topics you follow on the platform. The recommendations will also be inspired by the tweets you engage with and the tweets that people post in your network. Furthermore, the blog said that the recommendations could be seen on the home timeline, the explore tab, and everywhere on Twitter. Twitter is also offering users tools to manage recommendations. One of the said options is the ‘sparkle icon’ situated at the top right corner of the home timeline. The feature allows the users to toggle between seeing top ‘For You’ Tweets that comprise recommendations from accounts and topics you don’t follow and ‘Latest’ Tweets from the accounts you follow.
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